About Backline Supply

Owner-operated means owner-serviced.

Backline Supply is run by two partners in Bloomington-Normal, serving workplaces across central Illinois.

Our mission

Show up. Stock it. Stand behind it.

Too many workplaces get a machine dropped off and then forgotten. We do the opposite — we stock on a schedule, answer the phone ourselves, and if something isn’t right, the person fixing it is the one who put it there. No call centers. No runaround. Just a machine that works, backed by two owners who live in the community they serve.

The partners

The people who answer the phone.

Klay Nafziger

Managing Partner

Born and raised in central Illinois. Former collegiate baseball player — and one of the owners who'll show up to service your machine.

Klay started Backline Supply on a simple idea: a vending machine should feel like it's run by somebody you know — because it is. An Illinois State business graduate, he handles every account personally: placement, scheduling, restocking, and the remote monitoring that flags a machine before it runs empty. When you call Backline, you get an owner.

Seth Jacowski

Managing Partner

Wisconsin roots, a central Illinois home for 10+ years — and one of the owners who'll show up to service your machine.

Seth runs the side of Backline Supply you never see but always taste: product mix, pricing, and the standards behind everything in the machine. A University of Minnesota economics graduate with a background across logistics, real estate, and customer service, he co-founded Backline Supply on the belief that the details decide whether a location thrives. When you call Backline, you get an owner.

The name

Why “Backline”?

Before it was a business, it was a lunch ritual: pull into the back row of a gas station lot, park side by side, and talk big plans over sandwiches. Nothing was off limits — sports rivalries, business ideas, everything in between. The back line is where it all started.

Supply is what we do — snacks and cold drinks for central Illinois workplaces. And it’s still just the two of us: the guys who stock your machine are the guys who answer the phone.

See you at the Backline?

What you can expect

The basics, done right.

Stocked on a schedule
Because we check levels remotely before we drive out.
Straight answers
If your location isn't a fit, we tell you. If it is, we tell you what we'd stock and why.
A real phone number that reaches an owner
No call center, no voicemail maze.
No cost to the location
We own and service the machine. You provide an outlet.

Service area

Local routes. Local response.

Serving Bloomington, Normal, Lincoln, and surrounding central Illinois communities.

Bloomington-Normal
Lincoln
Roanoke
Morton

View service area

Talk to an owner

You reach one of us, every time.

Let’s see if your location is a fit.

Or text a photo of your space to 309-635-3382.

Request a machine